Session Information

In today’s data-driven landscape, success hinges on knowing where to focus your efforts. This session will explore how Microsoft’s propensity tools—CloudAscent and SPARK—empower partners to identify high-potential customers, personalize outreach, and accelerate pipeline growth.

Whether you’re building a go-to-market strategy or refining your sales motions, this playbook will help you turn insights into impact. Join us to discover how to harness Microsoft’s rich data signals to drive smarter engagement and unlock new opportunities.

Key takeaways:

• Understanding Propensity Models What is propensity data, and how does Microsoft derive it from customer signals
• CloudAscent Deep Dive How it identifies customers ready for cloud transformation
• Use cases for Azure SPARK Propensity Insights How SPARK supports partner-led growth Integrating SPARK into your sales and marketing workflows
• Best Practices for Activation
• Prioritizing accounts and tailoring messaging
• Aligning with Microsoft’s GTM plays and co-sell motions How to access Microsoft propensity data —Walkthrough data access at Partner Center
• Q&A and Next Steps
• Resources, access, and how to get started